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Access Bank Ghana has been ranked the most influential bank in Ghana on Social Media, maintaining its 2015 position with improved social media presence.
According to the report, the rankings are based on analyses from social media followings, growth difference, engagements, post reaches and mentions and saw Access Bank gaining new following of 132,634 across Facebook and Instagram with increased engagements and mentions in 2016.
The report notes that UT Bank, ranked 5th, is to be watched closely as it gained the highest followers in 2016 with 143,302.
Below are the rankings from three of the 17 categories considered by the study. You can view the full report here.
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